The battle for originality and individuality…

The battle for originality and individuality in blogging, business and media.

Creativity and innovation are not easy to come by.  Some are naturally gifted, unique ideas flow without much effort, or so it seems.  But with the the world wide web, can you be truly unique and/or original and is it possible to set yourself apart from the rest, even if it is just for a brief moment in time?  What exactly is originality?

orig·i·nal·i·ty
noun \?-?ri-j?-?na-l?-t?\

Definition of ORIGINALITY (according to Merriam-Webster)

  • the quality or state of being original
  • freshness of aspect, design, or style
  • the power of independent thought or constructive imagination

From my experience having been an online retailer I realized quick that your “admirers” a.k.a. competitors keep a close eye on everything you do, and you may do the same, in fact if you’re smart you WILL do the same.  For the most part they do it in private, they can read your pages, follow your blog, twitter, facebook, etc. and keep tabs on your every move.  They can even copy your every move if they really want to.  So after pouring over your new package deal or promotion or other new concept, they can essentially rewrite your idea and pretty much instantly begin competing against you using it.  Sad but true.

Aside from watermarking your photos, what can you do?  If you suspect someone of copying your content a little too closely then you can try and contact them, but do you really have time to look over everyone else’s sites and try to determine if they may or may no have copied you?  What good is that going to do you?

So what can you do?  In my opinion all you can do is keep moving, keep innovating and continue trying to outdo yourself.  While the feeling your being copied is discouraging, it’s not the end of the world.  I like to think that internet karma will prevail.

Essentially, to succeed in business, blogging and marketing online, whether you feel you’re being watched or not, you should live and work like you are.  Remain passionate about what you do, continue to challenge yourself, strive to be inventive and unique and although keeping an eye on the competition is important, don’t let it paralyze you.  Think you may have a copy cat?  Feel flattered.  No one wants to copy someone who they don’t think highly of.  If someone considers you their competition, their rival, then let it inspire you to keep moving in the direction you’re headed.

This is just my two cents.  What are your thoughts?  Ever felt like you’re being watched?

 

Comments

  1. I can’t remember who said it or exactly how the quote goes, but I like, “Create awesome faster than they can copy it.” :)

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